Project OPM Athlete Agency: Scaling NIL Success
Transforming athletic talent into powerful personal brands. Our agency specializes in helping elite athletes maximize their NIL value while building sustainable marketing platforms.
Meet Bobby Tatum: Elite Athlete Development
80+
Companies
Entrepreneur, software developer, and marketing expert with diverse business portfolio
£10M
Client Assets
Managing substantial client investment portfolios with proven growth strategies
£250K
Business Funding
Helping entrepreneurs secure interest-free business capital
From Athlete to Business Powerhouse
Elite Athlete
Powerlifting State Champion. All-State Football. U.S. Army All-American.
Trailblazer
First at University of Texas to graduate early for spring training.
Elite Coach
Mentored NFL stars including Terrell Brown, Quintin Demps, and Aaron Ross.
Our Marketing Excellence
Email Marketing Mastery
Built six-figure monthly revenue streams through strategic email campaigns.
Effective monetisation for communities and e-commerce platforms.
Brand Partnership Network
Sportswear Giants
Direct connections with Adidas and Jordan for premium athlete sponsorships.
Tech & Lifestyle
Established relationships with Beats for music and lifestyle integrations.
Digital Platforms
Strategic partnerships with Twitch for gaming and livestream opportunities.
Case Study: Brandon Tatum
YouTube Empire
3.3M+ subscribers and 1.6 billion views. Built from scratch with our guidance.
Social Media
800K+ Twitter followers. 1.5M Instagram followers. 1.5M+ TikTok followers.
Media Expansion
Published author and national radio host with Salem Radio Network.
Speaking Circuit
Commands £150,000+ for three-hour speaking engagements.
Beyond Politics: E-commerce Success
60%
Profit Margin
Transformed standard 20% print-on-demand margins into 60%+ through infrastructure ownership.
£500K
Monthly Revenue
Consistent monthly e-commerce performance averaging £400K-£600K.
We own the complete infrastructure:
  • In-house production facilities
  • Streamlined supply chain
  • Direct customer service
  • Optimised fulfillment systems
Case Study: Trent Shelton
NFL to RehabTime
Transformed from NFL wide receiver to motivational leader and brand founder.
Massive Following
Built audience of 3M Instagram, 1.7M TikTok, 844K YouTube, 11M Facebook fans.
Diversified Income
Multi-8-figure revenue through speaking, books, coaching, and merchandise.
The Shelton Brand Strategy
Authentic Messaging
Developed signature phrases like "It's RehabTime" and "Protect Your Peace".
Weekly content reaches over 60 million viewers across platforms.
Diversified Revenue
Created Rare Breed Academy with fitness and mindset training programs.
Established non-profit outreach and published successful books.
Community Building
Focused on engagement over follower count for sustainable growth.
Created safe spaces for vulnerable sharing and personal development.
Introducing: Austin Simmons
Elite Dual-Sport Athlete & Academic Prodigy
19
Age
Graduated high school at just 16 years old
£2M+
NIL Value
Current active deals with significant growth potential
5.34
GPA
Exceptional academic achievement through dual enrollment
2025 Starting QB, Ole Miss
Remarkable athletic trajectory:
  • Breakout 2024 season with 154.0 QB rating
  • Key role in Arkansas record-setting offense
  • Instrumental in Georgia upset victory
  • Projected as top SEC quarterback for 2025
Austin's Dual-Sport Excellence
Football Prowess
9 games with 19/32 passing and 282 yards. 2 TDs, 0 INTs, exceptional 154.0 QB rating.
Baseball Excellence
13 relief appearances with 2-0 record. Team-low 3.21 ERA with 20 strikeouts in 14 innings.
Austin's Leadership & Character
Mentorship
Trained under NFL-bound Jaxson Dart, absorbing professional-level preparation techniques.
Coach Endorsement
Lane Kiffin praises his exceptional work ethic and positive locker room presence.
Team Building
Organizes extra practice sessions with receivers. Actively fosters team culture.
Growth Mindset
Self-described "evolving verbal leader" continuously developing leadership skills.
Austin's Market Positioning
Elite Arm Comparisons
  • Tua Tagovailoa-level accuracy
  • Patrick Mahomes-style creativity
  • Kyler Murray's dual-threat ability
Positioned for significant NIL growth and NFL draft potential in coming seasons.
2025 Outlook
  • Starting QB1 for SEC contender
  • Top quarterback projections
  • Leading high-powered offense
  • Prime for sponsorship expansion
Introducing: Kenneth Simmons
15
Age
Exceptional academic acceleration, already graduated from high school
2
Sports
Dual-sport athlete following brother's path in football and baseball
1
Position
Rising quarterback talent with extraordinary potential
Following his brother's impressive trajectory with similar academic and athletic gifts. Positioned for early college entry and NIL opportunities.
The Simmons Brothers: Market Advantage
Academic Excellence
Both brothers demonstrate exceptional scholastic achievement with early graduation.
Dual-Sport Ability
Multi-sport talent creates diverse marketing opportunities and expanded fanbase.
Family Narrative
Brothers storyline offers compelling content angles for brands and media.
Long-Term Value
Age difference creates sustained marketing timeline spanning multiple years.
Introducing: Creator Camp
Content Amplification Network
Our proprietary community of skilled content creators who:
  • Clip and redistribute client content
  • Generate millions of additional monthly views
  • Expand audience reach without client effort
  • Create viral moments from existing material
10M+
Monthly Views
Additional exposure through strategic content distribution
0
Client Effort
Our network handles all content repurposing work
Creator Camp: The Multiplier Effect
Source Content
Original client material from interviews, games, practice sessions, and events.
Strategic Editing
Our Creator Camp team clips, edits, and optimizes for platform-specific engagement.
Mass Distribution
Coordinated release across multiple channels creates exponential reach.
Monetisation
Increased visibility translates to higher sponsorship values and brand deals.
Our Comprehensive NIL Solution
Value Assessment
Comprehensive analysis of current market position and growth potential.
Brand Strategy
Personalized marketing plan aligning with athlete's authentic self and goals.
Sponsorship Deals
Direct connections with premium brands through our extensive network.
Content Amplification
Creator Camp system multiplies visibility without additional athlete effort.
Revenue Optimization
Converting influence into maximum sustainable income across multiple streams.
Why Choose Project OPM?
Proven Track Record
Transformed athletes, personalities, and brands into multi-million dollar enterprises.
Athlete's Perspective
Founded by former elite athlete with firsthand understanding of the journey.
Complete Infrastructure
Full-service capabilities from content creation to merchandise production.
Premier Connections
Direct relationships with decision-makers at top global brands.
Let's Transform Your Athletic Career
We don't just manage NIL deals. We build sustainable personal brands that transcend sports.
Schedule Consultation
Contact us today to discover how we can elevate your brand, secure premium partnerships, and position you for long-term success.